AI, data & analytics
When your goal is to grow, improve your service, or enhance efficiency – the right data and smart technology make all the difference. We help your company tap the full potential of AI, data, and analytics.

Turning data into insight and AI into a competitive advantage
Whether you’re building a technical roadmap for a new application platform or scaling a digital service, one thing is certain: competitive advantage is born when things are done smarter.
We combine strong software expertise, modern AI models, and advanced web analytics – and turn them into practical tools to support your business.
With our help, you get solutions that transform data into insights and seamlessly integrate AI into your company’s systems and digital service analytics.
Smarter decision-making with AI and data
We design and implement solutions that support decision-making, enable real-time monitoring, and eliminate manual work – efficiently and measurably.
Our AI solutions are built on semantic database principles, meaning they don’t just retrieve information, but also understand its meaning and relationships. This makes decision-making more precise and highlights the most relevant information right when you need it.
Our AI Sandbox makes these solutions tangible: we can present practical demos that show how AI can directly support your business. Book a demo session today.
AI for business and other organizations
AI creates real value when it’s integrated into everyday processes. If you’d like, we can show you AI demos that bring this to life in practice. For example, we’ve built an order processing solution that transfers incoming email orders directly into the Odoo ERP system within seconds.
We’ve also developed a “query your document” solution that retrieves answers from extensive materials such as maintenance manuals and contracts using natural language. In addition, we’ve built AI bots that automate customer service and speech recognition solutions that simplify the documentation of maintenance work.
AI solutions reduce manual tasks, speed up decision-making, and free up resources for more important work.
Custom data-management and visualization solutions
No two companies are alike, so why should their data solutions be? We design and implement customized data management and visualization solutions that integrate seamlessly with your company’s software.
Whether you need real-time monitoring, tailored reports, or visual dashboards, we make sure you have all the tools you need to make the right decisions at the right time.
We collect and visualize data from multiple sources, for example from sensors that measure temperature or humidity. The data is displayed as clear, informative graphs on dashboards, allowing you to track and analyze critical metrics in real time.
Web analytics and visualization
We set up visitor tracking for your website using Google Analytics 4 or Matomo, configure the tags with Tag Manager, and ensure GDPR compliance with Cookiebot or Complianz.
If you wish, we can also build Looker Studio dashboards that display conversions, lead sources, and campaign performance at a glance. This way, you can focus on interpreting the results and growing your business.
User surveys and usability studies
What better way to improve your services than by listening directly to your users? We conduct user surveys and usability studies using tools like Clarity, giving you valuable data about your customers’ experiences and needs.
Based on these studies, we identify the pain points that need improvement and provide concrete actions to ensure your services are not only functional but also user-centered and appealing to your customers.
“With Hurja’s help, we’ve already come a long way in becoming a truly data-driven company. They’ve been able to solve even our trickiest problems and always in a timely manner. We’re very pleased with our co-operation and can warmly recommend Hurja to anyone who wants to make sure they get the best use of their data.”
Maija Varjoranta
Senior Digital Marketing Manager, Tuxera
Want to see what we’ve already built? Check out our work to see the results and hear the stories of satisfied clients.
AI Sprint – consulting for shaping your AI ideas
Discover AI Sprint
Hurja’s AI Sprint is a fast way to identify AI opportunities and test them in practice. The sprint is a focused consulting process where we explore your company’s needs, brainstorm possible applications, and turn them into concrete ideas.
AI Sprint includes a short pre-survey, a workshop, and a report. During the workshop, our experts help identify the most beneficial solutions and evaluate their feasibility. Finally, you receive a clear action plan and initial ideas that can be rapidly developed further.
AI Sprint gives you a realistic picture of how AI can benefit your business – ensuring only the ideas that bring real value move forward.
AI Sandbox – practical demos to support decisions
See our work: Odoo AI order processing agent
The potential of AI becomes clear when you can see it in action. That’s why we use our AI Sandbox already in the first discussions – to demonstrate what’s possible.
AI Sandbox is an environment we’ve built to showcase AI demos designed to solve real everyday challenges. These make it easy to visualize how AI could enhance your operations too.
Examples of our AI demos:
Order processing agent
This demo automates incoming email orders directly into an ERP system such as Odoo. It recognizes orders in various formats – whether it’s a PDF, Excel file, image, or plain email text – and converts the data into a consistent format before entering it into the system. This eliminates manual entry and the errors that come with it.
The benefits are immediate: order processing time drops from minutes to seconds, errors decrease, and employees gain more time for other tasks. The solution works equally well with small and large order volumes, scaling as your business grows and improving customer experience through faster and more accurate order handling.
AI trainer
This demo uses AI to process training and educational materials. Documents such as guidelines, onboarding materials, or extensive technical manuals can be uploaded into the system, after which users can interact with the content through AI. This makes heavy materials easy to approach and brings interactivity to training, accelerating learning.
In industrial companies, the AI Trainer can be used for onboarding new employees, internalizing safety instructions, or learning machine operation manuals. In service industries, it supports continuous learning and helps keep skills up to date.
The result is faster onboarding, fewer misunderstandings, and more consistent competence across the organization.
Query your document
This solution enables users to search and ask questions directly from large documents such as maintenance manuals, technical guides, or contracts. A user can ask in natural language: “What does this maintenance manual say about the safety inspection of part X?” The AI then retrieves the correct section and provides an answer.
It speeds up information retrieval, reduces errors, and supports decision-making in environments where data is scattered and critical.
Speech recognition
This demo converts meeting recordings or field reports into text using the OpenAI Whisper model. In industrial contexts, it accelerates maintenance documentation by eliminating the need for technicians to write reports manually. In service operations, it saves time by transcribing and analyzing customer service calls.
The benefits include faster workflows, less manual documentation, and more accurate data that can be used later in analytics.
Optical character recognition (OCR)
This demo reads text from images and scanned documents. In industrial settings, it can be used to digitize handwritten maintenance reports, old drawings, or paper forms. Elsewhere, OCR speeds up the processing of documents such as contracts and invoices.
The result is less manual data entry, fewer errors, and easily searchable and usable digital data from archived materials.
Text processing
This demo summarizes customer feedback or lengthy reports into clear overviews. In industrial use, it can quickly highlight key insights from supply chain reports or production quality data. In service businesses, it can process customer surveys efficiently.
The main benefit is faster decision-making since there’s no need to read entire documents the most important insights stand out immediately.
Trend analysis and customer analysis
The trend analysis demo predicts the development of sales data and visually presents upcoming trends. In industrial contexts, it helps with demand forecasting, resource planning, and reducing downtime. In service businesses, it can be used to evaluate the results of marketing campaigns.
The benefits come from better forecasting and more efficient resource use, allowing the right decisions to be made in time rather than afterwards.
The customer analysis demo reviews a potential customer’s website and generates personalized outreach materials based on its content. This is especially useful for B2B sales organizations that want to prepare more effectively for bids or sales meetings. For industrial companies, it means the sales team gets pre-analyzed background data on the customer’s situation.
The benefits include faster preparation, more personalized sales communication, and higher success rates in the sales process.
Housing company bot
This demo analyzes financial statements and long-term maintenance plans (KPTS) using AI. While originally built for real estate use, the same model applies to industrial financial reports or other large document analyses. The bot highlights key figures and risk areas, speeding up report handling and supporting decisions with clear, comparable data.
The benefits include more transparent data management and faster financial decision-making.
Drone control
This demo shows how AI can control systems through natural language. The user gives a command, for example, “Scan Kuopio market square with drones 1–5,” and the AI interprets the instruction, assigns it to the drones, and simulates their operation on a map.
The solution illustrates how a language model can act as an interface for complex processes. The same principle can be applied to warehouse robots, production lines, or logistics chains. The benefits are ease of use, faster decision-making, and reduced human error.
These demos provide concrete examples of how AI solutions streamline processes and create measurable benefits. Discussions with us quickly turn into insights – and those insights into action. Book an AI Sandbox demo to see for yourself.
Smart web services for improving customer experience
We build solutions that help your digital services grow and evolve measurably. Web analytics provides a clear view of conversions, lead sources, and campaign performance through intuitive dashboards. Usability studies and user surveys, in turn, reveal what catches your customers’ attention and where your service could be improved.
AI adds a new dimension to this. Language model–based chatbots and virtual assistants enhance customer service by handling routine inquiries quickly, freeing up your staff for more important tasks. AI can also analyze web data to suggest content optimization or the next best action from the user’s perspective.
All our solutions are implemented securely and in full compliance with data protection regulations – so you can trust that they support your business goals and customer experience safely.
Bringing AI into your systems
When AI is integrated directly into your company’s software, its benefits multiply. We utilize technologies such as GPT-5, RAG architectures, and Function Calling to automate document processing, analytics, and decision-making.
Examples of AI integration:
AI in processes
Artificial intelligence can be harnessed to handle documents, analyze data, and even make decisions for you. For example, invoice processing becomes fully automated when GPT pulls key details (like due date and amount) from each invoice, feeds them into your accounting system, and flags any anomalies. The result: fewer errors and more time and resources for higher-value work.
Natural-language database queries
A language model also makes accessing a database easy. The user doesn’t need to know SQL—just ask, “Show customers whose orders are more than a week overdue.” The AI interprets the request, converts it into the correct query, and returns the results.
Operational intelligence
OpenAI’s Function Calling capability further extends what AI can do: it can fetch data from multiple systems, process inputs, and carry out defined actions as part of an automation workflow.
RAG—more precise answers
Retrieval-Augmented Generation combines information pulled from your company’s databases or documents with the answer generated by the AI, ensuring the content is both accurate and perfectly suited to your business context.
Functional intelligence
AI doesn’t just analyze data – it can also act as an active part of your processes. OpenAI’s Function Calling capability extends these possibilities by connecting AI directly to systems and automated tasks.
In practice, this means AI can fetch data from multiple systems, process inputs, and execute defined actions as part of automation. This speeds up and simplifies workflows, for example, checking inventory levels, logging maintenance needs, or generating reports can all be done with a single AI command.
Everything is implemented to the highest data-protection standards. Sensitive information remains secure while being used effectively without compromising privacy.
Ready for the next level?
See our work: The AI security agent that never sleeps
We ensure your digital services evolve strategically, run seamlessly, and adapt to your changing business needs. We’re the partner who delivers on promises – bringing AI into your systems and practical development work.
We design, develop, and integrate AI solutions that streamline processes, clarify decision-making, and enhance customer experience. We also assist with data management, web analytics, visualization, and usability research.
Your AI journey can start with a small experiment or be part of a larger development strategy. Either way, we provide expert guidance, practical implementation, and – most importantly – concrete examples of what AI can do for your organization.
Book an AI Sandbox demo and let’s explore how AI can give your business a real competitive edge.
Case: Odoo AI order processing agent