Search engine optimization (SEO & GEO)
We improve your website’s visibility through search engine optimization (SEO). We also incorporate generative engine optimization (GEO) to help your business appear in AI-powered search results as well as Google’s traditional search results.
Visibility in search engines and AI-powered searches matters
Customers search for information about products and services through search engines and increasingly through AI-powered search tools. That’s why it’s important for your business to appear when potential customers are looking for the solutions you offer. Through search engine optimization, we aim to improve your website’s rankings for relevant keywords and search queries, bringing more organic traffic to your site.
Search engine optimization is an ongoing effort that strengthens your business’s online visibility. Search engines value useful, trustworthy content, so achieving strong rankings also requires investment in content creation. Our work takes into account Google’s E-E-A-T principles, which emphasize experience, expertise, authoritativeness, and trustworthiness.
Comprehensive search engine optimization
Our search engine optimization services cover the different aspects of SEO. We improve both on-page SEO and off-page SEO while also considering visibility in AI-powered searches (GEO).
On-page SEO refers to optimization within your website, including content quality, loading speed, and site structure. Off-page SEO covers external factors, such as links from other websites and your business’s online recognition and credibility.
Our SEO services are divided into two main areas:
We begin by thoroughly assessing your website’s current performance, the first step toward improving its online visibility. During the SEO audit, we evaluate your website’s current search visibility and identify the most important areas for improvement.
Once the audit is complete and we understand your website’s current performance, we can move on to practical optimization work. Search engine optimization involves making specific improvements to your website or individual pages to increase their visibility in search results.
“Working with Hurja has been smooth – emails are answered quickly and remote meetings are easy. Whenever issues arise, we find the right solution together without any unnecessary upselling. In short, I couldn’t be happier with the cooperation.”
Roope Kauravaara
Entrepreneur, Piha-Online
If you’d like to see what we’re capable of, explore our client projects and the results we’ve achieved.
Every solution we’ve delivered represents a satisfied Hurja customer.
Our SEO audit covers on-page and off-page factors
Related reading: WordPress websites
An SEO audit helps you understand your business’s current visibility on Google and identify opportunities for improvement. The keyword research included in the audit identifies the most important keywords for organic traffic and evaluates your website’s current rankings in Google’s organic search results.
Keyword research forms the foundation of SEO and guides both optimization and content creation. High organic rankings can generate unpaid search traffic from keywords relevant to your business. During the audit, we also identify technical issues and external factors that may negatively affect search visibility. When needed, we assess your website’s readiness for AI-powered searches.
The audit provides a clear plan for search engine optimization and content creation. You’ll receive practical recommendations to improve your website’s visibility. You can implement the changes yourself or have our team handle them.
- Content audit: We evaluate your website’s content from an SEO perspective and provide recommendations for improvement. You’ll also receive suggestions for relevant keywords and actions to improve rankings.
- Keyword research: We identify the most important keywords for your business, their search volumes, and your website’s current organic rankings.
- Technical audit: We identify technical issues that affect search visibility and recommend improvements to your website’s technical implementation.
- Off-page SEO audit: We conduct a high-level review of external factors affecting your website’s search visibility, such as backlinks, and provide recommendations for improvement.
How much does search engine optimization cost?
The cost of search engine optimization depends on your current situation and goals. We always prepare a customized quote that considers factors such as project scope, schedule, duration, and the requirements placed on our team.
SEO audits start at €890 (excluding VAT).
The cost of practical SEO work depends on the size of your website and the optimization measures required.
Generative engine optimization (GEO)
Generative engine optimization (GEO) involves improving your website’s content and technical implementation so your business can appear as a source in AI-generated answers from services such as ChatGPT, Perplexity, and Google’s AI-powered search features.
GEO complements traditional search engine optimization, and many of its practices also support visibility in Google’s regular search results.
How do we optimize websites for AI-powered searches?
- Technical content accessibility: We ensure that important information, such as services, pricing, and contact details, can be accessed by search crawlers without executing JavaScript. Not all AI search crawlers can process content loaded through JavaScript.
- Crawler access: We review robots.txt settings to ensure they don’t unnecessarily block AI search crawlers. Many services also allow website owners to restrict the use of their content for AI model training separately from search visibility.
- Answers to customer questions: We develop content that clearly answers your customers’ real questions. AI-powered search tools may perform several follow-up searches, so comprehensive, specific content improves the chances of your website being used as a source.
- Mentions across the web: AI systems also gather information about your business from reviews, comparisons, directories, and media coverage. We help identify where your business should be represented.
- Performance monitoring: We track traffic from AI-powered services to your website and examine how your business appears in AI searches relevant to your business goals. AI-generated answers can vary, so specific visibility or mentions cannot be guaranteed.
Practical search engine optimization
On-page SEO includes content and technical improvements designed to improve individual page rankings and attract relevant search traffic that benefits your business.
On-page optimization covers areas such as website structure, content, and loading speed. Off-page SEO involves activities outside your website, such as acquiring high-quality backlinks.
Content plays a central role in search engine optimization. Content optimization means improving your website’s text, images, and other content to make them useful to visitors and easy to find through search engines.
Keyword research is the foundation of SEO content optimization. It helps us identify the search terms and keywords that matter most to your business. High-quality, authoritative, and clearly structured content also supports visibility in AI-powered searches.
Google considers various technical aspects of a website when determining search results. Technical SEO involves improving your website’s implementation to make it more user-friendly and accessible to search engines.
Modern publishing and content management systems are generally search engine-friendly, but technical optimization can often improve a website’s visibility further. Important technical factors include website structure, internal linking, XML sitemaps, redirects, structured data, and loading speed.
Once your website’s content and technical implementation are in good shape, it’s worth focusing on off-page SEO as well.
High-quality backlinks and your business’s reputation and credibility across the web can strengthen your website’s search visibility. Reliable information about your business published on other websites may also influence how AI-powered search services find and present information about your company.
We use analytics to monitor SEO performance. Tools such as Google Analytics 4 and Google Search Console allow us to analyze organic search traffic, search rankings, and visitor behavior. We can also track traffic from AI-powered search services where the data is available.
If your business doesn’t yet use Google Analytics, Matomo, or another web analytics tool, we can help set it up. This gives you reliable data about your website’s performance and the results of your SEO efforts.
Search engine optimization that delivers results
Explore our AI solutions
We help your business gain visibility where your customers look for solutions. We improve your website’s visibility in search engines while also considering the opportunities offered by AI-powered search.
We recommend starting with an SEO audit to assess your website’s current performance and identify the most important areas for improvement. Our team can also help implement the recommended optimizations and create content.
Want to improve your website’s visibility for relevant keywords and reach more potential customers? We’ll explore how we can make your business easier to find online.
Software maintenance
