Digital service design
Digital service design is the key to successful business. We help you shape web services, applications and digital solutions that truly serve users and support your company’s goals. Together, let’s make your digital services unbeatable.

Digital head start
Before a digital solution can be developed, it is essential to understand what you want to achieve with it. Through service design we clarify objectives, user needs and business opportunities. We design and build solutions that genuinely give you an edge in a changing world.
Every project of ours is based on a deep understanding of customer needs and business goals, ensuring that the outcome is always strategically justified and user-friendly. We help you achieve results that get noticed. Service design can also be used to integrate, for example, AI solutions into your business.
Benefits of digital service design
At Hurja, digital service design combines user-centric and business-centric thinking.
In the concept phase we define who the service is for, what value it delivers and how it supports business growth or efficiency. Together we refine your idea and ensure the goals are met.
Service design offers many benefits:
Supporting business objectives
Palvelumuotoilulla varmistetaan, että palvelut tukevat yrityksesi strategisia tavoitteita.
Minimising risks
Prototyypit ja testaukset auttavat tunnistamaan ja välttämään riskejä ennen varsinaista toteutusta.
Creating competitive advantage
Asiakkaiden tarpeisiin tarkasti vastaavat palvelut erottuvat markkinoilla edukseen.
Improved user experience
Palvelut, jotka vastaavat aidosti käyttäjien tarpeisiin, tuottavat tyytyväisempiä asiakkaita.
Innovative solutions
Palvelumuotoilun avulla löydetään uusia ja luovia tapoja ratkaista liiketoiminnan haasteita.
“In addition to all the requirements, we had a strong vision of the kind of software we wanted, so the bar was set high. The Hurja team has listened to our needs throughout the project, and things have been adjusted on the fly. Because of its complexity, the project has also required our active involvement and continuous communication. Smooth almost-daily communication and the bi-weekly sprints with planning and reviews have kept the collaboration on track the whole time.”
Timo Ojanperä
CEO, Finspection Oy
Want to see what we’ve already built? Check out our work to see the results and hear the stories of satisfied clients.
Functional, user-oriented digital services
With service design, digital solutions become functional and user-centric. We help you craft digital services that make your customers’ lives easier and your business run more smoothly.
- Understanding users and needs – we identify what your customers truly need and expect from your digital service.
- Usability and functionality first – we design solutions that are pleasant and logical to use.
- A business-supporting whole – we ensure the service supports your goals and grows with you.
We make sure that web services, mobile apps and other digital solutions are easy to use, aligned with your objectives and support your company’s growth.
No unnecessary costs
Read more: ELY Centre support for businesses
We provide digital service design that creates value—not extra costs.
For service-design projects we always prepare an individual offer that takes into account project size, timeline, duration, team requirements and the suitable project method, because every design project is unique.
An SME may also be eligible for design-service support from the ELY Centre.
Effective collaboration
For us, service design is above all collaboration. We listen, observe and involve—both your customers and your team. Together we build a clear path toward a service that meets real needs and brings value to your business.
Our design process combines customer insight, business objectives and digital possibilities into concrete concepts. Visualisations, user journeys and prototypes help you grasp the solution before actual implementation.
Digital service design in practice
Our service-design process is carefully planned to deliver the best possible results:
Preparation & data gathering
Together with you, we map the current situation and desired state—identifying the problems or challenges the digital service should solve. We also define how the success of the delivered service will be measured.
This may include user and usability studies, for example with Clarity, giving you valuable data on your customers’ experiences and needs. Based on these studies, we pinpoint the pain points that require improvement and propose well-grounded solutions to ensure your services are not only functional but also user-centric and attractive to customers.
Concepting & specification
We lay the foundation for an optimal product and service in close collaboration with you. We examine the business model and the added value it brings to different stakeholders. When necessary, we use workshop methods such as a Design Sprint or AI Sprint to ensure that the planned solution—its content types and structure—meets both user and business needs.
Technical design
We choose the best technologies and design the service’s technical solutions so that your digital products are user-friendly, technically feasible, and aligned with your business objectives.
Validation
We evaluate and refine the solution together with you and the end users. When necessary, we use prototypes to ensure that the final product meets all the set objectives.
Data consolidation
We finalize the plans and documentation on which the actual development project can begin, allowing us to enter UX/UI design with confidence and a clear vision of a functional end result.
Let’s design a successful service together
If you want the best possible digital service, we can help. Together we will build a digital service that takes your business to an entirely new level.
The expertise and experience of our team and network ensure that the services we design are user-friendly, efficient and aligned with business objectives.
Would you like to know more about service design or book a free consultation? Contact us, and we’ll customize a service-design solution that fits your company’s needs.
PettersSteel Oy