Search engine optimization
Search engine optimization (SEO) is a critical part of website development. With SEO, we ensure that your customers can easily find your services in search engines—precisely when they need them most.
Ranking in search results matters
Digitalization has moved information-seeking online, and today almost every purchase process begins with a search engine. That is why it is vital for your company to appear prominently in search results—the higher you rank, the more likely visitors will land on your site. Our goal is to place your site as high as possible for relevant keywords and phrases, bringing you extra, cost-free traffic from search engines.
SEO is a long-term effort, but it is an investment that truly delivers results and strengthens your online position. Search engines favour active sites with high-quality content, so competing for top positions also demands commitment to content creation. We make sure your site meets Google’s E-E-A-T guidelines, giving users an experience that is expert, authoritative, trustworthy, and safe—qualities valued by both people and search engines.
Holistic search engine optimization
Hurja’s SEO covers every angle. We improve both your site’s internal (on-page SEO) and external (off-page SEO) factors to boost visibility in search engines. On-page SEO addresses all elements we control directly—content quality, speed, structure—by enhancing your site’s pages and features. Off-page SEO covers factors beyond the site itself, such as domain age, visitor numbers, referral paths, and time spent on the site.
Our SEO service is divided into two parts:
Your website’s SEO journey begins with a precise assessment of its current state—the first step toward greater visibility and online success. In an SEO audit, we examine how your company’s site is currently performing in search results and identify opportunities to improve its visibility.
Once the audit is complete and the current situation is clear, we can move on to hands-on SEO work. SEO involves concrete actions on the entire site—or on individual pages—to boost your visibility in search engines.
“Working with Hurja has been smooth—emails are answered quickly and remote meetings are easy. Whenever issues arise, we find the right solution together without any unnecessary upselling. In short, I couldn’t be happier with the cooperation.”
Roope Kauravaara
Entrepreneur, Piha-Online
Want to see what we’ve already built? Check out our work to see the results and hear the stories of satisfied clients.
The audit covers internal and external factors
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An audit reveals your current standing in Google and how to enhance visibility. Keyword research identifies the most important terms for organic traffic and shows where your site now ranks for them.
Keyword research is the foundation of SEO, guiding both optimisation and content production so you attract the right customers and let search engines work for you. High organic rankings bring free, relevant visitors. The SEO audit also uncovers technical errors and off-site issues that may hamper visibility.
With the audit, you receive a clear plan for SEO and content creation—concrete recommendations you can implement yourself or have us handle for you.
- Content audit – a content audit from the perspective of search visibility, with development suggestions for content optimisation. You will also receive recommendations on the keywords and actions that could boost your rankings.
- Keyword research – identifying the keywords most important to your company, their search volumes, and how your pages currently rank for them in organic search results.
- Technical audit – auditing technical errors from an SEO perspective and providing recommendations for improving the site.
- Off-Page SEO -audit – we also perform a light audit of the off-page SEO areas and provide recommendations for improvement.
Website cost
SEO costs depend on your situation and goals. We always prepare a tailored quote, considering project size, timeline, duration, and team requirements.
SEO audit price starts from €890 (excl. VAT).
Practical optimisation work are priced according to site scope and tasks required.
Analytics is part of SEO
If your company is not yet using Google Analytics, Matomo, or another web-analytics tool, contact us.
We can set up web analytics so you gain high-quality data and keep succeeding in SEO.
Practical search engine optimization
On-site search engine optimization encompasses the content-related and technical adjustments made within the website, in which individual pages are optimized to rank higher in search-engine results and thus bring more search-engine traffic that benefits your company.
Internal optimization includes, for example, improving the site’s structure, content, and speed. External search engine optimization, by contrast, refers to actions taken outside the site to enhance search visibility, such as increasing external links that direct users to the site.
In search engine optimization, content takes center stage. Content optimization means, as the name suggests, refining the website’s elements—such as images and text. The foundation of content SEO is keyword research, through which we identify the keywords most relevant to your company, ensuring the right customers find you. Your site must contain high-quality, customer-oriented content created with search engines in mind.
Google evaluates numerous technical characteristics on a website when determining page rankings. Technical SEO involves enhancing the site’s technical implementation so that it is both user- and search-engine-friendly. Modern publishing and content-management systems are generally search-engine friendly by default, yet a site’s search friendliness can often still be improved through optimization. Technical factors that influence search visibility include the site structure, internal linking, sitemap, redirects, and site speed.
When your site is in good shape, you also need to consider external optimisation. How users arrive at your site, how well the content matches anticipated queries, and how much time visitors spend on the site are all critical to its success.
SEO that delivers results
Read also: AI, data & analytics
We are your partner in making sure you appear exactly where your customers search for solutions. Our expertise, experience, and goal-oriented approach guarantee that SEO is more than buzzwords—it tangibly supports your business.
To fine-tune your site’s visibility, start with our SEO audit to identify development areas and the actions needed to grow your search presence. We can help with both optimisation and content production.
Want your site to rise in search results with the right keywords and the right audience? Contact us—let’s discover together what SEO can achieve for you.
Software maintenance
