Faceimage Oy
Faceimage Oy is a family business that wants to serve its customers in matters related to beauty and wellbeing in an ecological way. For them, it is important that everyone can learn self-care anytime, anywhere, at their own pace. Their service offering includes online coaching and related supplies, such as aesthetic kinesiology tapes – which have gained great popularity internationally – as well as training on how to use them.
The need to improve user experience and increase engagement
Faceimage’s online courses were previously available only through their website, which did not serve those who wanted to practice self-care in the middle of their daily routines or while on the go. With a mobile application, the goal was to provide customers with a better user experience and to strengthen engagement with the courses.
The aim was to create a solution that would encourage customers to use the courses more regularly and diversely. Making the courses an easy part of everyday life, to be completed at one’s own pace and in a personally suitable way, was a key part of the plan.
The solution took shape as a mobile app that offers a more versatile and personal channel for accessing the services.
A mobile app from a single codebase for two platforms
Faceimage’s new mobile application was designed from the ground up to meet both users’ everyday needs and the requirements of administration.
A seamless user experience was a key focus already in the design phase, and the technical implementation was carried out with Flutter, enabling fast and consistent publishing for both Android and iOS from a single codebase.
The app brings in online course content directly from the company’s WordPress site, making updates simple and efficient.
User experience designed together
The project began with UX design, where the app structure, user flows, and core functionalities were defined. At this stage, needs were further refined, and it was decided to include features such as a calendar in the mobile app.
The UX design was done in close collaboration with the Faceimage team. Once the structure was clear, the focus shifted to UI design, aiming to create a modern, harmonious, and motivating visual identity and user experience that supports the brand and engages users with its simplicity.
Flutter enabled two-platform release with one codebase
The mobile application was built with Flutter, which allows publishing to both Android and iOS devices from a single codebase. This accelerated development and simplifies future updates and maintenance.
Content pulled directly from the website
The courses were built on Faceimage’s WordPress site using LearnDash. They are imported into the app via an API, meaning content is updated only once in WordPress, and the changes are automatically reflected in the app.
Dedicated admin tools for communication and management
A custom WordPress plugin was built, allowing Faceimage’s administrators to manage daily messages, send push notifications to users, and update content without coding skills. This way, all content management takes place in familiar tools.
Engagement, visibility, and smooth mobile experience
The new mobile application has met expectations and has been warmly received by users. Although still new, Senja and Antti believe it lays a strong foundation for a loyalty program and a user community. Online courses can now be completed more easily anytime, anywhere, directly on a smartphone. Users log in with the same credentials they use for the web course environment, so there’s no need to remember multiple accounts.
The app includes wellbeing-supporting and motivating features, such as personalized encouragement messages, daily goal tracking, and a changing daily message. The calendar plays an important role, enabling users to add notes, individual and recurring goals in three categories, and track progress, for example on a monthly level. These functionalities help Faceimage engage users more effectively, strengthen customer relationships, and extend the service lifecycle.
Shortly after launch, the app quickly gained popularity, reaching #7 in the App Store’s free Lifestyle apps category within the first few days.
With the new mobile app:
- online courses are easier to use on mobile
- users are engaged more effectively with personalized features
- course content is pulled directly from the website, requiring updates only once
- customer experience supports Faceimage’s wellbeing promise more strongly
Is your goal also to offer users a seamless mobile experience and strengthen customer relationships? Get in touch – let’s build a solution together that supports your business and serves your users.
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