Yeesi ry
Yeesi ry, also known as the Finnish Association for Youth Mental Health, is a nationwide organization promoting mental health among young people aged 13–29. The organization supports young people’s mental health through volunteer activities, collaboration with educational institutions, youth-focused content, and digital tools. Yeesi.fi and nuortenmielenterveys.fi are important channels for reaching young people and other stakeholders.
The need for a more flexible CMS and greater control over website content
Yeesi’s previous content management system was rigid and difficult to use. The site structure was complex, and updating content required technical expertise that a small organization did not have readily available.
When every news post, event, or mentor recruitment campaign took more time to publish than necessary, that time was taken away from Yeesi’s core mission: promoting young people’s mental health. Publishing timely content needed to be straightforward without requiring constant technical assistance.
Yeesi wanted to move its website to a modern and flexible WordPress platform that its own staff could update independently. At the same time, the organization’s key digital services and search engine visibility needed to be preserved during the migration.
We migrated the website to WordPress
We reviewed Yeesi’s requirements together in a kickoff meeting, where we agreed on the scope of the content migration and the project schedule. We took responsibility for the yeesi.fi and nuortenmielenterveys.fi domains and built the new website in WordPress while respecting the visual identity of the previous site.
An important part of the project was ensuring that, in addition to the new WordPress website, the existing content, Yeesi’s digital tools, and the site’s search visibility were transferred to the new environment in a controlled manner.
At the beginning of the project, there were insufficient access rights to migrate content directly from the old system. Without an alternative solution, the content would have had to be reviewed page by page, copied manually, and reformatted in WordPress.
We built an AI-assisted scraping tool that automatically retrieved content from the old website. The solution significantly accelerated the migration compared with manual work and allowed the project to move forward despite the access limitations.
Yeesi’s social media feed was implemented using the Smash Balloon plugin, allowing social media updates to appear automatically on the website. Tsemppibotti, a digital tool aimed at young people, was implemented as a fully customized solution based on Yeesi’s needs.
The Kuormitusmittari self-assessment tool used by young people was embedded in the new website via an iframe from the same address as before. This allowed the familiar tool to remain unchanged for users even though the website’s underlying content management system was replaced.
We built the WordPress website using page templates from a ready-made theme. This accelerated development, helped retain the look and feel of Yeesi’s previous website, and made content management more straightforward.
As part of the launch, we trained three Yeesi employees to update the WordPress website independently so that routine content changes could be handled by the organization’s own team.
As part of the CMS migration, we mapped the old URLs and created the necessary redirects to the new WordPress website. This ensures that visitors arriving through old links, as well as search engines, are directed to the correct content after the renewal.
We also took into account the requirements of Yeesi’s Google Ad Grants funding so that the organization could continue using the grant with the new website.
Yeesi’s own team is now in control of content updates
Yeesi’s employees now update the WordPress website themselves without developer assistance. Following the training, three team members have managed the site independently, and routine content updates no longer require developer involvement.
Publishing news, events, and other timely content is now more straightforward. At the same time, the digital services important to young people remained available, and the site’s search visibility was taken into account throughout the migration.
As a result, Yeesi now has a WordPress website that its own team can maintain independently. With routine content changes no longer requiring technical expertise, more time can be spent on the organization’s core mission: promoting mental health.
If even small content updates on your website require technical assistance or an outdated content management system is slowing down everyday work, it may be time to move to a more flexible solution.
Let’s build a WordPress website that your own team can keep up to date.
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