Website pricing in 2026: What does a website cost?
Website pricing can be a mystery for many business owners. You might receive quotes ranging from a few hundred euros to tens of thousands of euros for what appears to be the same project, making it difficult to compare your options.
The cost of a business website depends on what you expect it to do. A simple website with a few pages is very different from a sales-focused website with multiple languages, integrations, and custom functionality. At Hurja, basic WordPress websites start at approximately €3,000 + VAT. Larger websites typically cost around €20,000 + VAT or more, depending on their scope.
In this article, we’ll explain what affects website pricing, how costs are distributed across the different stages of a project, and what you can expect to pay for websites of different sizes. We’ll also cover ongoing maintenance costs after launch.
How much does a business website cost?
A business website can cost anywhere from nothing to over €100,000. The price depends on whether you build it yourself or hire professionals, as well as the functionality your website needs.
Building a website yourself
You can build a website using a free website builder if you have the necessary skills and time, assuming you don’t count the value of your own work.
AI tools can now generate website layouts and content in just a few minutes. They’re useful for creating drafts and simple business websites. However, the results almost always require editing, and you’re still responsible for the website’s structure, search engine visibility, and security.
Hiring professionals to build your website
Professionally built websites cost more. The price typically includes planning, technical development, basic search engine optimization, and support.
For a small business with a few content pages and limited functionality, a basic WordPress website is often sufficient. When your website plays a central role in sales and marketing, investing in a more comprehensive solution is usually worthwhile.
Website or web application?
A business website typically provides information about a company or organization, its services, and contact details.
A web application is a more extensive solution that allows visitors to perform actions such as placing orders, making reservations, or logging in. The more functionality you need, the higher the development cost.
Compare costs over the entire website lifecycle
The cheapest website packages often come with monthly fees that add up over time. Moving your website to another provider may also be difficult.
A more expensive custom-built website generally gives your business greater ownership and flexibility for future development. That’s why it’s worth comparing quotes based on what you’ll pay over three or five years and what you’ll receive in return.
Your own time is also a cost. If building or updating a website takes several days away from your marketing team’s other responsibilities, a professionally developed website that’s easy to maintain can quickly pay for itself.
What determines website pricing?
Website pricing depends on the site’s size, content, and functionality. The starting point is always your business goals. What do you want visitors to do? Should they submit a contact request, download a guide, book an appointment, or purchase a product?
We often develop WordPress websites for a fixed price because the workload can usually be estimated fairly accurately in advance. We’ll provide a quote based on your requirements, so you’ll know the costs before the project begins. If your goals aren’t yet clear, we can help you define them during the needs assessment.
Factors that can increase the price include:
- Additional language versions
- Integrations with other systems, such as CRM or accounting software
- Custom functionality and content management interfaces
- Content creation, including text and images
- Stock images
- Search engine optimization beyond basic technical SEO
- Development that meets accessibility requirements
How costs are distributed across project stages
Below is an approximate breakdown of how website development costs are distributed across different stages of a project.
Requirements definition: 5–10%. Gathering information about the website’s target audiences, functionality, content requirements, and technical specifications.
Design: 20–30%. Planning the website structure, visual design, and user journeys. Learn more about UX and UI design and goal-oriented website redesign. We use AI for prototyping and visual design, helping us quickly turn ideas into testable concepts and keep the design process efficient.
Technical development: 50–70%. The proportion depends on the website’s scope, technologies used, and the developer’s expertise. Prebuilt themes are often extensive and resource-heavy, while custom development can result in a lighter, more manageable website.
Testing and launch: 10–20%. Testing the website across different devices, optimizing performance, and publishing it under your company’s domain name.
Project management: 10–15%. Communication, meetings, and schedule management.
Website pricing examples
These examples provide an idea of what different WordPress websites cost at Hurja. However, every project is priced individually based on its requirements.
Basic WordPress website, starting at approximately €3,000 + VAT
- 5–10 content pages, including content entry
- Website structure planning
- Visual design based on your brand using a prebuilt theme, such as Kadence
- Contact form, blog functionality, and embedded social media feeds
- Basic technical SEO
- Instructions or training for website management
Larger WordPress website, typically €20,000 + VAT or more
- Approximately 20 pages per language and two language versions
- 10–15 stock images
- Website structure and goal planning
- Custom responsive theme based on a visual design
- Contact forms, blog, and social media feeds
- Custom content management for services or products
- Basic technical SEO, analytics integration, and goal tracking setup
- Training for website management
Large web applications with multiple integrations or e-commerce functionality can cost significantly more. In these cases, the price largely depends on the systems the website needs to connect to and the amount of customization required.
WooCommerce online store, starting at approximately €6,000 + VAT
At Hurja, a basic WooCommerce online store starts at approximately €6,000 + VAT. Larger online stores with features such as an extensive product catalog, multiple languages or currencies, B2B functionality, or integrations with ERP or inventory management systems typically cost around €25,000 + VAT or more.
The cost of an online store depends primarily on the number of products and their structure, payment and shipping methods, integrations, and language versions. Learn more about our WooCommerce online store development services.
For extensive web services and online stores with multiple integrations, the cost can be significantly higher. In these cases, pricing largely depends on which systems the website needs to connect to and how much customization is required.
How much does website maintenance cost?
Website costs don’t end at launch. Basic web hosting only provides server space. It doesn’t take care of WordPress and plugin updates or website security. A website that isn’t regularly updated becomes a security risk and may slow down over time.
We recommend our WordPress maintenance service, starting at €64/month + VAT. The service includes hosting, regular updates, security scans, and backups. You can also add monthly development services. Read more about secure WordPress websites for businesses.
Why choose WordPress for your website?
We primarily use the open-source WordPress content management system for website projects, along with other technologies when needed. WordPress is the world’s most widely used content management system and is continuously developed and improved.
Its open-source foundation means your business owns its website. You can change service providers whenever you want, and your site isn’t tied to a proprietary platform like those used by many website builders. WordPress supports a wide range of plugins and integrations, and you can easily expand your website into an online store later. The block editor also makes it possible to update content without technical expertise. Learn more about our WordPress website development services.
No unexpected website costs with Hurja
We provide a customized quote for every project, clearly outlining what’s included in the price. We’ll also explain which features could increase the cost and where the scope could be adjusted if necessary. Our support continues after launch with ongoing website maintenance and development.
You don’t need to have everything figured out before contacting us. We can help you determine what kind of business website you need and what a reasonable budget would be.
Has your current website fallen behind? Are you unsure how much a new website should cost? Tell us about your situation, and we’ll help you understand what your website project would cost.
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FAQ about website pricing
At Hurja, a basic WordPress website starts at approximately €3,000 + VAT. Larger websites typically cost around €20,000 + VAT or more. The price depends on the number of pages, functionality, integrations, and language versions.
Yes. You can build a website yourself using website builders or free WordPress themes if you have the time and skills. However, free solutions often have more limitations when it comes to design, functionality, and search engine visibility. Security can also become a risk if you lack the necessary technical expertise.
Our WordPress maintenance service starts at €64/month + VAT. It includes updates, security scans, backups, and support.
A typical website project takes 6–16 weeks, depending on the website’s scope and functionality.
The elements of a successful software project